The concept is at once alluring and preposterous: a whole lobster, a burger, or a lobster roll for $20. Burger & Lobster got it starts in London where £20 gets you the same deal. It has proved to be a smashing success over there, not only because the price is right but because the Brits have a genuine fondness for American culinary excesses, like giant lobsters and gargantuan hamburgers. The question is: How does this formula work in the land of excess?
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